Sale or No Sale …

Creating Buzz Around Your Brand All Season Long

Goodbye 2024!  Definitely a difficult year for the world but looking onward to 2025 as the year closes out. With new years behind us and holiday sales behind as well! This blog  we will be exploring the concept of store events from mini to grand, sale or no sale. Covering all types of events,  and when to host them so your store can really stand out. All while creating a genuine brand experience for your customer. 

Creating brand events are great for a number of reasons. 

Customers feel part of your brand

Creates organic brand ambassadors and social media content.

Helps boost sales

Creates an exciting environment for customers and staff alike.

Now how to get started, since you can now agree it’s an awesome idea!

Get organized

A poorly planned calendar can really cost you. Plan events at the start of the season running your calendar with anticipation but a flexible attitude will make it easier and more organic. When organizing your calendar start your season off strong with no sales on the horizon but plenty of mini brand events Moving on with sales events as the season progresses, and closing off the season with a Lifestyle event or more intimate event.

Create Buzz

As events approach you will need to create content and  general buzz around an upcoming event. Based on your intention for a particular event. Sales events are intended to form crowds and generate sales, while Lifestyle events are intended to form relationships with new and current customers. Personally inviting loyal customers to semi-private events will create an exclusive feel. While inviting influencers will allow for your event to reach a broader audience yet remain true to your brand identity.   

Show Appreciation

Thank your customers for showing up to your event by offering them something extra that is unexpected. Extra swag, a free coffee or even a sneak peak into your brand…. Create social content reflecting the idea that your brand appreciates them and thank them for a successful season.

Types of Events that Celebrate Your Brand

Season Launch will generate buzz and create a sense of celebration as your new collection makes its debut. 

Mini Brand Events are intended to give your brand an edge over your competitors. Creating a mini event consistently allows your customers to enjoy “spending” in your space even though your inventory is still at full price.  

Pop Up Events for a local company or a brand that is traveling through can be a great way to create traffic.  Especially when items are still hovering in the full price range!  A pop up gives brands a chance to interact and create their own relationship.  Plus customers pick up on the positive vibe and the sense of community it generates.  When hosting a pop up make sure you provide them with ample space so, both shops don’t collide but rather mesh seamlessly.  Always choose companies that reflect similar brand and lifestyle goals.  

Sales Events creating a unique event that stands out will take a little more effort.  Think outside the box, try hosting a team meeting where ideas can be bounced around, or hire a brand specialist that can create a sales theme to carry you till the end of your inventory.

Lifestyle Event are great for transitioning to the next season offer a style guide for upcoming trends or host a event featuring likeminded speakers or activities that speak to your customers!

At Line we enjoy creating all sorts of brand events from Grand Openings to Mini in-store experiences.  Give us a call we can create that pop up you’re anticipating, or formulate a comprehensive sales theme.  We naturally enjoy creating new experiences for your brand.